Direct Response ListsĪlso known as second party data, these lists are gold because they represent actual buyers of products or services that are like yours. It ought to give you a few early clues about your audience’s demographic profile as well as buying behavior and preferences.
Your home-grown mailing list – first-party data – is a great place to start. Other important factors include your budget, your deadlines, and other resources that figure into your campaign planning. Which one you use depends on your audience(s) and your goals for reaching them. There are several types of direct mailing lists. It gives you a complete picture of your overall audience for your products and services so that you can tailor your offers using segmentation and 1-to-1 personalization. Today, a mailing list is a set of data of customer demographics as well as lifestyle and shopping behavior. In its most basic form, a mailing list is a collection of names and physical addresses (and other contact information) of your customers and prospects. To make sure that you’re reaching the right audience – as well as optimizing your printing and postage costs – you need to focus on your direct mailing lists. Your offer or message makes up another 40%, and 20% is everything else, like format, copy, and other creative elements. Of all the factors that can make or break your marketing campaign, none is as crucial as your mailing list and choosing the right mailing list service.įor more than 50 years, smart marketers have followed the success formula laid out by the late Ed Mayer, who said that 40% of a marketing effort comes down to your mailing list (i.e., data).
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